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What is digital printing?
Digital printing applies ink directly to the paper with no intermediate plates, using high-definition laser technology up to 2,400 DPI. This makes it possible to print from a single piece to several thousand, with photographic quality and much faster turnaround than offset.
It is the perfect solution when you need a short run, variable-data personalization, or simply speed. At Impresora Rosas we are experts in rush solutions.
Advantages of digital printing
- Express delivery for most jobs.
- No minimum run cost.
- Variable data: each piece can carry unique information (numbers, names, addresses).
- Premium finishes available: foil, spot varnish, contour cutting, and more.
- Real color proofs before producing large runs.
- Compatible with a wide variety of substrates and weights.
- Ideal for rush projects.
When to choose digital over offset?
As a practical rule: digital for runs of 1 to 999 pieces or when you need fast delivery. Offset for larger volumes where the cost per piece drops and production can be scheduled with more lead time. If your project includes variable data (like consecutive numbering or per-customer personalization), digital is practically a must.